Your online store

Know what to grow, what to cut, and what to keep.

Your ads specialist, Google, Meta and the tools running your email all optimise their part. You are still the one deciding where to scale, where to cut and what needs protecting.

Curiqo keeps the whole business in view, weighs the opportunities against the evidence, and brings the next decision forward. It suggests. You decide.

Start hereSee example Plays

Storefront opportunity

#1

Show a delivery date, not a shipping speed.

Expected impactReduce delivery uncertainty before checkout.

Start with this Play

The daily reality

Every part of the business has a next move. You still have to choose.

Google Ads wants more budget. Meta wants new creative. Klaviyo wants another campaign. Support wants the backlog cleared.

Then the new marketing intern launches a campaign for umbrellas in Belgium, where you do not sell umbrellas.

Every one of them can be right for its own part. None of them remembers what you tried last quarter, or how it went. So who is keeping track of what worked and what did not?

  • Google AdsRaise the budget
  • Meta AdsRefresh the creative
  • KlaviyoSend the campaign
  • ShopifyImprove checkout
  • ReviewsChase the missing ratings
  • Customer supportClear the ticket backlog
  1. Ranked by expected impact
  2. 1Win back buyers who lapsed after one order
  3. 2Fix the checkout drop-off on mobile
  4. 3Raise brand search budget

The horizon

You need to act now to win tomorrow’s market.

Google Ads can bring cashflow this month. Neglect the SEO project and organic traffic can weaken next quarter. Both matter; they work on different clocks.

NowProtect cashflow

Fund the channel already producing demand.

Next quarterBuild organic demand

Keep the work alive before urgency crowds it out.

Too many things compete for attention. Who helps you decide what deserves it now without losing what matters later?

How Curiqo helps

Read the business. Check what you assume. Pick one move.

Start with public evidence. Add your own sources only when they make the next decision sharper.

WebsiteShopifyGoogle AnalyticsSearch ConsoleGoogle AdsMeta Ads

  1. It reads the business first

    The public record before anything private: what you sell, who is beside you, what buyers ask. Connect a source only when it answers a question the scan raised.

  2. It ranks against your conditions

    Not best practice for an average shop. Where this business stands, what it has already tried, and how much weight the evidence behind each option can carry.

  3. It keeps watching after you start

    Every move rests on something staying true. Those get watched, and when one shifts the ranking is recalculated before the work goes stale.

How it reaches a decision

Example Plays

A Play is one bounded move the business can test.

It states what the business gets, why the move belongs now, how to measure it and when to stop. You act, defer or reject it.

Storefront

Fix product-page trust gaps

Expected impactGive buyers fewer reasons to hesitate before adding to cart.

Add the delivery date rather than the shipping speed, a visible return policy, and payment badges.

What we watch
Product-page bounce, add-to-cart rate, checkout initiation.
Holds while
Traffic stays high-intent and the offer itself is right.

Paid demand

Rank channels on iROAS, not platform ROAS

Expected impactPut budget behind incremental revenue, not claimed conversions.

Run a geo-holdout on the largest channel to measure incremental lift.

What we watch
Incremental revenue per incremental spend.
Holds while
The baseline stays stable — a seasonal swing hides the lift.

Stock and ads

Stop ads for out-of-stock SKUs

Expected impactStop paying for demand the business cannot fulfil.

Gate spend by SKU inventory status and pause below forecast demand.

What we watch
Spend on clicks to out-of-stock pages, ROAS on in-stock SKUs.
Holds while
Stockouts keep happening and SKU-level budget control stays available.

Identity

Constrain misleading AI Max title rewrites

Expected impactKeep the product shoppers click consistent with what they can buy.

Review the Product titles report, constrain harmful terms or messaging, and disable AI Max if the drift remains.

What we watch
Served-title mismatches and conversion contribution after the click.
Holds while
AI Max stays active and keeps rewriting titles away from the product.

How to start

A live website is enough for the first conversation.

No account, export or integration first. Connect private sources later, when the public scan leaves a question they can answer.

  1. 01

    Put in the address.

    We read the business and form a first hypothesis from public evidence.

  2. 02

    Walk the results.

    You correct what it gets wrong and name the decision on your desk.

  3. 03

    Sharpen only if needed.

    Shopify, analytics or ad accounts answer the questions public evidence cannot.

Where the evidence does not support a recommendation, we say so rather than inventing certainty to make a draft read better.

Start

Put the address in. Pick one thing worth discussing.

Start with the website and the decision you are trying to make. We walk the evidence together before anything becomes a recommendation.

Would rather talk it through first? Talk to us.